Unveiling the Iconic Colors of White Elm

We're exploring the colors of our bags, each one reflecting modern womanhood. Join us as we explore these colors through the lens of iconic characters and everyday delights that ignite our passions and elevate our...

The Spring 2024 Collection is HERE!

Spring is in the air, and at White Elm, we're embracing the season with open arms and a burst of vibrant colors. Get ready to elevate your style game with our latest collection launch, featuring...

You Can Never Go Wrong with Denim & Almond

At White Elm, we understand the needs of busy women who crave fashion-forward looks without compromising on functionality. That's why we're pairing the classic combo of denim and almond together.  Chic Casual Look with Luna Drawstring Backpack...

Luna Slashed Prices: Get Them Before They're Gone!

Have you heard the news? We're thrilled to announce that we've slashed the prices on all our beloved Lunas from $150 down to an unbeatable $90! Yes, you read that right. Your favorite Luna colors are now on...

What is Self-Love?

Self-love is the ability to appreciate and admire yourself just as much (if not more) as you admire and appreciate others.  As women, we are always giving and giving. Self-love is the practice of refilling our...

The Bag that can Fit Your Stanley (and everything else, too!)

As a brand dedicated to designing functional bags for women on-the-go, we know how essential it is to have a bag that can keep up with your busy lifestyle. That's why our Gemini has incredibly spacious side pockets that...

10 Valentine's Day Outfit Ideas

Valentine's Day is approaching, and at White Elm, we believe it's the perfect occasion to celebrate love in all its forms. Whether you're heading out on a romantic date, spending quality time with your partner amidst...

The Valentine's Day Gift Guide

The Perfect Gift Guide for the High Achiever this Valentine's Day As a company founded by a mother (who was pregnant with her first child at the time when she started White Elm) - we understand the heart and hustle...

Don't Give Up: 4 Tips for Resolution Success

We believe in the power of progress and the journey towards a better you. Resolutions are not about perfection; they're about commitment and growth. Right now, you may be feeling stretched too thin, or like...

What Bag/Color You Need from the Winter Collection Based on your Star Sign

Let's discover which color bag from our Winter Collection aligns with your star sign! We have curated this list not only for you to see which colors we think best fit you and your style, based...

Comparing the Gemini and Gemini Mini

While our Gemini and Gemini Mini Convertible Backpacks do look alike and share similar features, there are a few key differences to note between the two if you are deciding which one is best for you!...

Organization Hacks: How Our Bags Simplify the Lives of Busy Moms

For every busy mom out there, having a functional bag with many pockets is essential for simplifying the chaos of daily life. A well-designed purse can be a game-changer for the modern mom, helping her transition from the...

Stylish and Practical: Must-Have Items in Your Bag for a Busy Day

We all know that a stylish and well-organized bag is a game-changer!  Whatever your day holds, having the essentials will make your day go smoother! At White Elm, we understand the importance of functionality without...

Bundle And Save with White Elm

Why Settle for One When You Can Have Many? Our Bag Bundle options are proof that one bag is never enough!  We've curated bundles that cater to various styles and occasions, ensuring you have the perfect bag for...

Will my Device Fit in the Gemini, Carina, or Luna?

One of the most frequently asked questions we get is, "Will my laptop fit in this bag?” Here are our tips for measuring your device, and double-checking to see if they fit in each of our bags to...